WEONA

Chiloé, Patagonia – Southern Chile

In southern Chile, where the land fractures against the Pacific Ocean and the Patagonian wind sweeps across black cliffs and humid forests, there is a precise point where the elements met in a definitive way: Punta Chana, on the island of Chiloé.

Here, the sea is dark and deep, crossed by icy currents rising from Antarctica.
Not far away stands the majestic Volcán Michinmahuida, a volcanic giant of Chilean Patagonia.

In the 19th century, a massive lava flow generated by its volcanic activity reached the ocean, giving rise to one of nature’s most powerful spectacles: incandescent lava entering the frozen sea, generating steam, new rock, transformation.

It is from this primordial encounter that WEONA draws its inspiration.

In these same waters, oral tradition speaks of the Pincoya, an ancestral marine figure who emerges from the waves to dance upon the surface of the sea.
A feminine ocean spirit, symbol of prosperity, mystery, and natural cyclicity.

WEONA translates this myth into olfactory matter.

The opening is glacial and luminous.
Patagonian blueberry and maqui evoke the wild fruits of southern Chile, intertwined with crystalline pineapple.
Mint heightens the freshness, while grapefruit shimmers like light reflected on water.
An intense marine breeze and maritime pine recreate the salty air that envelops Punta Chana.

At the heart, the landscape deepens.
Nalca accord and calafate narrate the humid, ancestral vegetation of southern Patagonia.
Lavender builds an aromatic bridge between wind and skin.
A boiling lava accord pulses beneath the structure, evoking the magma of Michinmahuida meeting the ocean.

The base lingers on the skin like a mineral and sensual memory.
White musk and rock moss evoke stones washed by the Pacific.
The starfish accord amplifies the oceanic dimension.
Cypress and sandalwood bring verticality and depth.
Ambergris vibrates like an ancient echo rising from the sea.

WEONA is a glacial and magnetic fluid.
A primordial feminine presence moving between ice and fire.
A luminous unisex trail that dances between ocean and volcano, between legend and skin.

This creation was born from the collaboration between renowned perfumer Arturetto Landi and Daniele Muratori Caputo, founder of Spiritica.
The composition also includes the creative contribution of Matias Ross, a Chilean influencer who played a key role in spreading WEON across South America. For this fragrance, he participated as co-creator, suggesting raw materials and olfactory nuances typical of the region of Chiloé and southern Patagonia.

A meeting point between artistic vision, territorial identity, and olfactory technique.

The concentration of this Extrait Absolu is high and the structure is deep:
two sprays are more than enough to release its full energy and accompany the skin for many hours.

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The Cap – Illuminata

The cap of the Illuminata Collection represents the meeting of the elements that inspired this creation.
Incandescent lava descending and plunging into the frozen sea, symbol of the great 19th-century lava flow that reached the ocean.

Fire and water merge into an iconic object that becomes an integral part of the narrative.
A visual sign of transformation, energy, and inner light.
A photoluminescent lava that glows in the dark.
Each cap is handmade,
and each is one of a kind.

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Curiosity

The myth of the Pincoya has traveled through centuries to the point of entering science itself.
There is a species of seabird called Oceanites pincoyae, known in Chile as the “Pincoya storm petrel,” whose name pays tribute to the legendary figure of Chiloé Island.

A symbol demonstrating how myth, nature, and reality can merge within the same horizon